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Ning Jiming, dean of the College of International Education of Shandong University, director of the Center for Research and Experience of Traditional Chinese Culture (Hanban & Shandong University), director of the Office of Confucius Institute of Shandong University, member of the National Steering Committee of Master’s Degree Programs in International Chinese Education, and executive director of the International Society for Chinese Language Teaching. His research mainly focuses on the transmission of language and culture, and language economy.