Winning in China—Business Chinese is a series of textbooks specifically written for EU-China Managers Exchange and Training Programme takers and other learners of business Chinese without any Chinese learning experience. The series has three levels in total, among which the basic level includes three textbooks, supplemented by two independent volumes: Pronunciation and Chinese Characters for use at the elementary stage. All the texts are written in business-oriented Chinese and revolve around topics and situations. Among the rich variety of exercises, the task-based ones are particularly authentic, interesting and practical. The books are printed in two colors and are accompanied by audio CDs.

Basic 1 includes five units, encompassing greetings, self introduction, job description, time expression and shopping. Upon finishing this volume, the learners will have no problem communicating in basic Chinese.

About the Author

Ji Jin, associate professor at the School of International Business, University of International Business and Economics, has published many papers on business Chinese, and edited the textbook “Business Chinese Listening and Speaking Course” (Volumes 1-4). The other participating writers are all front-line teachers of the International College of the University of International Business and Economics.